Indonesia:
Glad2Glow Perfect Concealer Cushion. Compared with the 10th week, its sales volume is still continuously increasing, with a week on week sales growth rate of 11.93%, a single week sales volume of 41,000 pieces, and a single week sales amount of Rp3.671 billion (equivalent to about RMB 1.6141 million). Glad2Glow is an Indonesian local beauty and skin care brand established in 2022 by Indonesian influencer Aliyyah Kohl. It emphasizes the use of natural ingredients (such as pomegranate extract, niacinamide) and a mild formula, mainly aiming at brightening the skin tone, fading dark spots, and long lasting makeup effects, especially suitable for consumers in the hot climate in Southeast Asia.
As a top tier influencer with tens of millions of fans, "fujiiian" has not signed with any MCN agency. She mainly promotes beauty and personal care products, with a promoted GMV reaching Rp1.1289 billion (equivalent to about RMB 4.9637 million), and has gained 104,730 new fans in the recent 28 days. It can be said that she is currently a very popular top tier influencer in Indonesia. Image Source of the picture: TikTok
Vietnam: "Proud Vietnamese Brand"
In the 11th week, both the best selling product and the third best selling product are products of Lookme Star. The best selling product is still Lookme Star self adhesive false eyelashes. The week on week sales growth rate is 86.15%, the single week sales volume is 58,100, and the single week sales amount is 2.266 billion ₫ (equivalent to about RMB 641,000), achieving the first place ranking in terms of sales volume. The reason for the increase in sales volume in the 11th week is mainly because Lookme Star self adhesive false eyelashes launched a marketing activity. It is sold at 99,000₫/5 boxes (equivalent to about RMB 28.01), and tweezers and glue are given for free when purchased, which is very cost effective.
Thailand:
OUKEYA Mattifying Velvet Lip Gloss Returns to the Ranking The store that still ranks first is the "Nownow shop 000" store's MYONLY eyebrow pencil, with a single week sales volume of 77,100 pieces. It is still the single product with the highest sales volume in the 11 week ranking, with a single week sales amount of ฿413,000 (equivalent to about RMB 88,700). The "Nownow shop 000" store is a local Thai store opened on June 22, So far, this store has a total of 28,100 product promoting influencers, including 3,297 live streaming product promoting influencers and 24,800 video promoting influencers. The total sales volume in the recent 28 days is 187,700, the total sales amount is ฿1.1772 million (equivalent to about RMB 252,900), and 1,142 new influencers have been added. In terms of influencer distribution, the influencers cooperating with the store are mainly concentrated in the beauty field, followed by those in the clothing and accessories fields.
Malaysia: Top tier Influencers Jointly Launch = Dark Horse Beauty Product
The dark horse beauty product in Malaysia in the 11th week is TWINKLE Lip Gloss. The week on week sales growth rate soars by 1029.67%. This is a new version of TWINKLE Lip Gloss, launched by influencer Mia Azahar. The single week sales volume is 65,300 pieces, and the sales volume is second only to Thailand's MYONLY eyebrow pencil. This lip gloss is sold at only RM5.50 (equivalent to about RMB 8.94). So far, 669 product promoting influencers have promoted this lip gloss, and the number of related videos is Among them, Mia Azahar, one of the top five video promoting influencers in terms of video promoted sales volume, accounts for three.
Philippines:
Domestic Cross border Store False Eyelashes Sales Rank in the Top Two ANJOSIRMA single cluster false eyelashes firmly rank first, with a single week sales volume of 14,400 pieces and a single week sales amount of ₱792,900 (equivalent to about RMB 99,900). The price of this false eyelash is ₱55.00 (equivalent to about RMB 6.94), with a commission rate of 5%. The false eyelash is designed with 10 rows, and there are multiple styles such as natural, thick, and comic style to choose from, and tweezers and glue are included, which are suitable for all eye types such as almond shaped and swollen eyes. This false eyelash is mainly sold in the form of influencer promoted videos, accounting for 93% of the total transaction content proportion. 2,504 influencers have promoted this false eyelash. Judging from the promotion data of influencers, most of these influencers are low tier influencers.
Finally In the 11th week, many beauty products were on the Southeast Asian TikTok rankings. This is inseparable from the crucial assistance of top tier product promoting influencers. Top tier product promoting influencers are playing an increasingly important role in the promotion of beauty products, especially in the Malaysian market. In order to enhance brand influence and product sales volume, Malaysian local beauty brands have chosen to establish cooperation relationships with top tier influencers one after another.
Top tier product promoting influencers, relying on their large fan bases and strong influence, can quickly spread product information to a large number of potential consumers. Take the local Malaysian brand Cubremi as an example. Its jointly named cushion "CubremiXSallywhooCushion Foundation" launched with the influencer "sallywhoo" with millions of fans has successfully ranked in the TikTok beauty and personal care list of that month. At the same time, the local brand ANAS has also achieved good sales results through cooperation with top tier anchors.
